Inlytics Limited is the controller for personal data collected through this website, enquiries, consultation requests and direct communications.
Privacy policy
How Inlytics protects personal data and respects privacy rights.
What we collect, why we use it, how long we keep it and your rights.
Use info@inlyticsconsult.io for privacy questions, rights requests, consent withdrawal or objections to direct marketing.
Inlytics collects only what is needed for clear business purposes and keeps it for limited, documented periods.
Who we are
Inlytics Limited is a data management consultancy and training provider registered in England and Wales under company number 16194191. The registered office is 47 Parade Court, Bristol, England, BS5 7TB.
For this website and related business communications, Inlytics Limited is the data controller. Privacy enquiries can be sent to info@inlyticsconsult.io.
Personal data we collect
The information collected depends on how you use the website or interact with Inlytics. It may include:
- identity and contact details, such as your name, work email address, phone number, role and organisation;
- enquiry and booking information, such as your message, area of interest, preferred dates and consultation requirements;
- business relationship information, such as correspondence, meeting notes, proposal details and agreed requirements;
- newsletter or resource preferences, including sign-up, unsubscribe and communication preference records;
- technical information, such as IP address, browser, device, approximate location, pages visited and security logs; and
- cookie or consent preference information where a consent mechanism is enabled.
The website is not intended to collect special category data or information about children. Please avoid sending sensitive information through open website forms unless it is necessary for the request.
How personal data is used
Inlytics uses personal data for specific, transparent business purposes connected with enquiries, advisory work, training, Data School information, service improvement, security and legal administration.
Inlytics does not sell personal data. Inlytics does not use website data for solely automated decisions that produce legal or similarly significant effects.
Purposes and lawful bases
| Purpose | Data used | Lawful basis |
|---|---|---|
| Responding to enquiries, consultation requests and contact forms | Name, work contact details, organisation, role, message content and service interests | Legitimate interests in responding to business enquiries; steps before entering into a contract where the enquiry may lead to work |
| Providing proposals, consultancy, training or Data School information | Business contact details, correspondence, meeting notes, agreed requirements and account administration data | Contract or steps before contract; legitimate interests in managing business relationships and delivering requested services |
| Sending newsletters, resources or service updates | Email address, name, organisation, communication preferences and engagement information | Consent where required; legitimate interests for limited business-to-business updates where lawful and with an opt-out |
| Operating, protecting and improving the website | Technical logs, device and browser information, approximate location, pages visited and cookie preferences where enabled | Legitimate interests in website security, service improvement and fraud prevention; consent for non-essential cookies where required |
| Complying with law, accounting duties and dispute management | Contact records, contracts, invoices, audit trails and relevant correspondence | Legal obligation; legitimate interests in keeping accurate records and protecting legal rights |
Your right to object
You have the right to object to processing based on legitimate interests. You can also object to direct marketing at any time by using the unsubscribe route or emailing Inlytics.
Sharing and service providers
Inlytics shares personal data only where there is a clear business, legal or operational reason. Recipient categories may include:
- website hosting, email, calendar, form, CRM, analytics, security and IT support providers;
- professional advisers, such as accountants, legal advisers and insurers;
- client organisations, where communication relates to an agreed or proposed engagement; and
- regulators, public authorities or law enforcement where required by law or necessary to protect rights.
Where suppliers process personal data for Inlytics, Inlytics expects appropriate confidentiality, security and data protection terms to be in place.
International transfers
Some technology providers may store or access information outside the United Kingdom or European Economic Area. Where this happens, Inlytics will use an appropriate transfer mechanism where required, such as an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, EU Standard Contractual Clauses or another lawful safeguard.
How long data is kept
Personal data is kept only for as long as it is needed for the purpose collected, including legal, accounting, reporting, security and dispute-management needs.
| Record type | Typical retention approach |
|---|---|
| Website enquiries and consultation requests | Usually up to 24 months after the last meaningful interaction, unless a longer period is needed for an active relationship or dispute. |
| Client, proposal and contract records | Usually up to 6 years after the relationship ends, to meet tax, accounting, contractual and legal record needs. |
| Newsletter and resource subscriptions | Until you unsubscribe or the list is reviewed. Minimal suppression records may be kept to respect opt-out choices. |
| Security and website logs | Usually up to 12 months, unless needed longer to investigate misuse, protect the service or meet a legal requirement. |
| Analytics or cookie preference records, where enabled | For the life of the relevant cookie or consent record, then deleted or aggregated where practical. |
Your data protection rights
Depending on the circumstances and the lawful basis being used, you may have the following rights:
- Access a copy of personal data held about you.
- Ask for inaccurate or incomplete data to be corrected.
- Ask for personal data to be erased in certain circumstances.
- Ask for processing to be restricted in certain circumstances.
- Object to processing based on legitimate interests.
- Object to direct marketing at any time.
- Withdraw consent where processing is based on consent.
- Ask for data portability where the right applies.
- Ask not to be subject to solely automated decisions with legal or similarly significant effects.
Inlytics normally responds to valid rights requests within one month. If a request is complex, more information is needed, or an extension applies, Inlytics will explain the reason.
Security
Inlytics uses organisational and technical measures designed to protect personal data, including access control, limited internal access, secure cloud services, supplier due diligence and appropriate retention practices.
No website or email transmission can be guaranteed to be completely secure, so sensitive information should be shared through agreed secure channels where an engagement requires it.
Questions and complaints
Please contact Inlytics first at info@inlyticsconsult.io if you have a privacy question or concern.
You also have the right to complain to the UK Information Commissioner's Office. If you are in the EEA, you may also contact the supervisory authority in the country where you live, work or believe an issue occurred.
Changes to this notice
Inlytics may update this notice when services, website features, suppliers or legal requirements change. Material updates will be reflected on this page.